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A man rides a jetski on Lake Ontario

Lake Ontario is the newest battleground in the trade fight between the US and Canada. Michelle Mengsu Chang/Toronto Star via Getty Images

What's in a name? Quite a lot when it comes to a trade war.

President Donald Trump launched a fresh escalation in the growing trade fight between the US and Canada on Tuesday by threatening to rename one of the Great Lakes.

"The United States is giving serious consideration to changing the name of Lake Ontario to Lake America in that we don't expect to doing much business with Ontario any longer," Trump said in a post on Truth Social on Tuesday morning.

This is a developing story …

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Will Martin is a senior business editor with 10 years of experience in various roles at Business Insider. He works with a team of reporters and editors to cover everything business, with a special focus on consulting, financial markets, and the aviation industry.Prior to working on the business news team, Will led Insider's sports coverage in the company's London bureau, publishing award-nominated work on alleged gang involvement in elite boxing, deeply-reported features on a civil war in Olympic sport modern pentathlon, and profiles of some of the biggest rising-stars in soccer.Before joining the sports team, Will spent a year as an associate editor on Insider's global news team. Before that, Will worked as a markets and economics reporter for Business Insider for more than three years.During his time with the news team, Will assigned and edited reporting and features on everything from the Boeing 737 Max crisis, to the persecution of Uyghur Muslims in China, to global geopolitics, and even a Barack Obama-themed service station in Ireland.He also personally reported on allegations of illegal mass human organ harvesting in China.Prior to working for Insider, Will earned a BA in International Relations from the University of Exeter and an MA in Financial Journalism from City, University of London.

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